5

Assimilation of advertised reference prices: the moderating role of involvement

Year:
2003
Language:
english
File:
PDF, 125 KB
english, 2003
9

Comparative Price Advertising: Believe It or Not

Year:
2002
Language:
english
File:
PDF, 78 KB
english, 2002
13

Spending propensity and price perceptions

Year:
2019
Language:
english
File:
PDF, 1.68 MB
english, 2019